We all understand the principle by now. It’s basically muscle memory. Let people do what they’re going to do. Release control. Loosen your grip on outcomes, opinions, and how you’re perceived. Fine. That part makes sense. It always has.
But what gets me isn’t the concept. It’s where the concept came from.
If you’ve been anywhere near any writer circles the past couple years, you probably know the part I’m about to touch. The quieter part. The part people avoid because it makes things uncomfortable. The mainstream version of ‘let them’ did not appear in a vacuum. It echoed work that already existed for years prior. Words that came from someone’s lived experience, not branding meetings. And that matters, especially when the original creator lived the message so deeply she had the words, ‘let them’ tattooed on her body. That detail alone tells you it wasn’t just a clever idea; it was a lived experience.
That’s the part that stays with me most. In a day and age where content moves faster than conscience, where originality gets scraped, repackaged, and scaled before the original voice can even clear its throat; opportunists arise and thrive. People who haven’t walked the valleys or sat in the shadows. People who learn what sounds good to the masses without paying the cost of embodying what they preach.
Maybe the overlap was unintentional. Maybe the idea surfaced independently in more than one place. That happens, but once it is visible and known (which in this case it very much is by all involved); Give credit where credit is due. That’s not cancel culture. It’s basic integrity.
Social media has created a strange economy. The loudest voice wins. The cleanest branding spreads. And the people who actually birthed the language, the insight, the pulse behind the words, often get swallowed by the algorithm like they were never there. We tell creatives to just let it go. Let them have it. Let them rise. Let them take. Let them build empires on echoes.
But here’s the thing… When we collectively just let them, we don’t create peace. We create imbalance. We train the system that extraction is acceptable and embodiment is optional. That speed matters more than truth. That replication is safer than originality, and that the people doing the real work should stay quiet and spiritual about it while someone else cashes the check.
I don’t have time for that energy. I really don’t. My mama bear soul is serious about protecting those brave enough to bring their voice into the world.
People trying to make something honest in a culture that keeps rewarding replicas. I could stay annoyed, protective, and sharp around the edges, but anger isn’t where my life comes alive.
So instead of getting mad, something else moved through me. Something quieter. Older. Less interested in being right and more interested in being real.
I don’t want to simply let them.
I want to show them.
Not as a rebuttal or performance, but as a way of living that speaks before I ever open my mouth.
Showing them isn’t passive; it’s embodied. It requires skin in the game. It means you actually have to know what magic feels like in your own body before you can move through the world creating from it.
Show them how to live a life of authentic magic.
Show them what compassion with boundaries looks like.
Show them what it means to live fully alive.
Show them how to love by how you love.
Show them God through your eyes, your hands, and the fruit you bear.
Show them moral clarity, integrity, and courage by how you move through the world.
Letting them is conceptual. It can keep you half checked out, floating above your life like a narrator.
Showing them is experiential. It pulls you all the way back in. Into choice. Into discernment. Into responsibility for the energy you bring into a room.
When you show them, you stop outsourcing your power to reactions, trends, and borrowed language. You return to lived truth. To fruit. To what your life is actually producing when no one is watching.
Peace that stays.
Love that doesn’t abandon.
Boundaries that don’t require justification.
Work that feels clean in your hands.
That, Soul Shakers, is how magic comes back online.
Not by explaining it.
Not by defending it.
Not by branding it.
But by knowing it so deeply, your life becomes the evidence.
Showing them, not letting them, is how subtle shifts become tidal waves of transformation.
And that kind of knowing?
That can’t be copied.
Although, just for fun, let’s say the next bestseller drops and it’s called “Show Them”… well. At least we’ll all know where it came from first. 😉
~ Jaimie
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